The Whisky Mill
To the one who never walks alone, to the one whose steps inspire yours - celebrate prosperity and good fortune this new year with the new limited edition 2023 Lunar New Year design for Johnnie Walker Blue Label.
The stunningly vivid design created by fashion designer Angel Chen for the Year of the Rabbit features a dynamic, modern interpretation of 2023’s Zodiac animal, the sprightly rabbit. Symbolising mercy, elegance and beauty, the rabbit signifies longevity in traditional Asian culture and as an echo of the Johnnie Walker motto, Keep Walking, prancing rabbits are captured bounding amongst mountainous peaks.
Angel sought inspiration for her designs from the craft that Johnnie Walker Master Blender Emma Walker and her team bring to Johnnie Walker Blue Label - a whisky made using some of the rarest whiskies from the unparalleled Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.