thewhiskymill

To the one who never walks alone, to the one whose steps inspire yours - celebrate prosperity and good fortune this new year with the new limited edition 2023 Lunar New Year design for Johnnie Walker Blue Label.

The stunningly vivid design created by fashion designer Angel Chen for the Year of the Rabbit features a dynamic, modern interpretation of 2023’s Zodiac animal, the sprightly rabbit. Symbolising mercy, elegance and beauty, the rabbit signifies longevity in traditional Asian culture and as an echo of the Johnnie Walker motto, Keep Walking, prancing rabbits are captured bounding amongst mountainous peaks.

Angel sought inspiration for her designs from the craft that Johnnie Walker Master Blender Emma Walker and her team bring to Johnnie Walker Blue Label - a whisky made using some of the rarest whiskies from the unparalleled Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.

Distillery: 

Whisky Type: Blended Whisky

Region: N/A

Strength: 43%

Maturation: Various styles

Bottle Size: 700ml

Celebrate the beginnings of an auspicious new year with the new limited edition Lunar New Year design for John Walker & Sons King George V. King George V is a combination of exquisite Scotch, drawn from extremely rare, precious casks, including irreplaceable whiskies from the now silent distillery of Port Ellen. An elegantly rich and creamy whisky that has rarity reflected in every drop - this new limited edition design is the perfect gift for the one who never walks alone this year.

Created by fashion designer Angel Chen, the vibrant illustrations on this year’s limited edition portray a regal bird ascending with its wings outstretched as it reaches across this fittingly opulent design.

John Walker & Sons King George V was crafted to celebrate the first Royal Warrant granted to Johnnie Walker to supply Scotch Whisky to the British Royal Household in 1934, a warrant that is still held to this day.

This limited edition design is a perfect way to celebrate moments to appreciate from the year past, and to mark new connections with business partners and close friends.